Our Story

Super Pawbulous was born from a simple but important question:
❝How can we provide the best nutrition for our pets without sacrificing quality or convenience?❞

Our family’s beloved dog, Sungoo, was more than just a pet—he was family. We wanted to give him the healthiest, most delicious meals possible, but balancing that with our busy schedules was a challenge.

So, we took matters into our own hands.
We started experimenting in our kitchen, testing and refining recipes. Some attempts didn’t go as planned—Sungoo would sniff his bowl and walk away—but through trial and error, we found what worked.

Along the way, we realized we weren’t alone in this challenge. Many pet parents, just like us, wanted a reliable, nutritious, and convenient way to feed their pets without compromising quality.

 

 

In Korean culture, Tiger Moms set the Golden Standard for their children’s well-being. At Super Pawbulous, we apply the same principle to pet nutrition—ensuring that every meal meets the highest quality and safety standards.

That’s how Super Pawbulous was born—not just as a brand, but as a trusted solution for pet families.

Today, we proudly provide wholesome, delicious meals to pet parents worldwide. And at the heart of it all is our simple mission: to help pets live healthier, happier lives—one meal at a time.