Brand Philosophy

At Super Pawbulous (known as Super Paw in Korea), our journey began with a simple yet powerful idea—to create nutritious, high-quality meals for pets, starting with my dog, Sungoo, and his furry friends. What started as a personal mission has now expanded across Korea and is proudly shared in over 10 countries.

Just as Jane Goodall credited chimpanzees as her greatest teachers, my own teacher, Sungoo, taught me two essential lessons: the value of care and the importance of time. Inspired by this, our goal at Super Pawbulous is simple: to provide the best nutrition possible while also helping and rescuing dogs and cats in need. Our commitment goes beyond just making pet food—it’s about creating a positive impact on the lives of pets and their families.

At Super Pawbulous, we believe that pet nutrition should be safe, effective, and convenient for pet parents who want the best for their furry companions. That’s why every product we create follows strict quality and safety standards, ensuring pets receive healthy, delicious meals that pet owners can trust.

As we expand into international markets, we remain dedicated to our core mission: providing premium pet food that meets the highest standards while continuing our efforts to support pets in need.